Minor International’s Hotel Group (MGH) has moved to further cement itself as one of the global leaders in sustainable tourism by implementing the Green Growth 2050 (GG2050) sustainability solution.

Green Growth 2050 was launched in January 2015 and has already established an impressive client base of participating hotels.  The Minor Hotel Group has committed it’s 40 Anantara brand hotels to the Green Growth 2050 program with many already undergoing Certification. A further 35 Minor hotels are currently implementing the Performance Measurement solution planned for live operation in February 2016.  This will bring the total number of Minor Hotels to 75 across 6 major brands across 18 countries using elements of the GG2050 program.

“In identifying a sustainability partner for the Hotel Group, Minor was looking for a solution that could take our hotels to the next level.  A program with the potential to operate across our entire portfolio”, said John Roberts, Minor Hotels’ Conservation Director.

“We found Green Growth 2050 was the only solution that brought together a GSTC recognised Certification Standard, aligned with international conventions including the UN Global Compact, with true measurement of our sustainability initiatives across over 200 GRI and tourism based metrics.  The ability to measure and manage performance across all our hotels in the one place, standardising the group wide recording, was crucial to our decision in moving to Green Growth 2050, said Roberts.

Green Growth 2050 CEO, Wayne McKinnon, said “Minor Hotel Group has one of the most impressive Hotel portfolios in the industry combining luxury properties with outstanding service.  It is a privilege to have many of them as our current members.”

“When we developed the sustainability framework for GG2050 we wanted to provide a solution designed to take leading organisations like Minor Hotel Group beyond the one-dimensional legacy Certification systems currently being used and provide a true cloud-based solution that brought together certification, performance measurement and online learning overlayed with full business intelligence and analytics.”

“Minor’s sustainability performance can be managed across their entire portfolio and segmented by business type, city, region, brand, or any defined grouping.  They can compare the performance of their Asian Hotels against their Middle Eastern Hotels or owned Hotels against Managed Hotels; Certified or not Certified, etc. to provide both individual hotel management teams and head office executives with unrivalled granularity in managing their sustainability initiatives.”

“All this information is available in user-defined dynamic dashboards specifically tailored to the needs of each organisation, and at the touch of a button.  Full reporting and data export is also supported.”

Green Growth 2050 Chairman, Professor Geoff Lipman, a long-time industry leader and sustainability advocate, praised the Minor Hotel Group for its commitment to corporate social responsibility. “We decided to create Green Growth 2050 to help move traditional environmental indicators for the sector into the mainstream of industry response to climate change and sustainable development.   We spoke to a number of hotel groups – all of whom were positive, but it took the long term vision of the Minor Hotel Group to join us as a launch partner for the program – we are incredibly pleased to be working with them.

He added “2015 has been a watershed year for the International Community with three Heads of State Summits – on Development Finance, Sustainable Development Goals and Climate Change; setting the agenda for a new socio-economic paradigm. The overarching aim is to stabilise climate change by 2050 but the broader goal is a more caring, inclusionary, resource efficient, low carbon society. Green Growth 2050 is a key tool in the armoury of creative and positive change.

About Green Growth 2050

Green Growth 2050 is a new dynamic product and service set that links sustainable tourism and corporate social responsibility in support of Green Growth. It has been developed by Greenearth.travel, based in the EU and VisionCSR based in Australia. It draws on their multi decade experience as leaders and innovators in creating sustainable travel and tourism frameworks, as well as their extensive partnerships and alliances focused on green economy transformation and climate response.

To learn more visit our website at http://www.greengrowth2050.travel/

About Minor Hotel Group

Minor Hotel Group (MHG) is a hotel owner, operator and investor, currently with a portfolio of 135 hotels and serviced suites in operation under the Anantara, AVANI, PER AQUUM, Oaks, Tivoli, Elewana, Marriott, Four Seasons, St. Regis and Minor International brands. Today MHG operates in 22 countries across Asia Pacific, the Middle East, Africa, the Indian Ocean, Europe and South America. With ambitious plans to grow the hotel group to 190 properties, MHG continues to expand the home grown brands of Anantara and AVANI, plus continues to announce strategic acquisitions.

For more information, please visit http://www.minorinternational.com

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Wayne McKinnon